The Product Design and Trade Promotion Center of the Canton Fair (PDC) was established in 2011, aiming to build an efficient connection service platform for the close cooperation between "World Design" and "Made in China". Through design booths, forums, and matchmaking events, PDC delivers tailored services to designers and manufacturers., effectively promoting industrial transformation and upgrading as well as the improvement of enterprises' independent innovation capabilities, and enriching the supporting service functions of the Canton Fair.