The mascots of the Canton Fair, released in October 2021, are a pair of lively, cute, diligent and brave bees, named "Bee" and "Honey" respectively. The Canton Fair’s cultural and creative products were officially launched in January 2022.

Since the launch in 2022, the Canton Fair's cultural and creative products have developed nearly 200 items. Each session features new products and bestsellers. Among them, the cultural and creative badges, which are popular among merchants, have consistently been the products that merchants are eager to purchase at every session. The design and development of these products closely follow current hot topics and revolve around the development theme of the Canton Fair, showcasing the charm of the Canton Fair and telling its stories to merchants.

The brand influence of the cultural and creative products of the Canton Fair has gradually emerged. Since the 134th Canton Fair, the cultural and creative products of the Canton Fair have expanded into various business models, such as brand licensing, brand collaboration, entrusted production, and customized development.

The cultural and creative industry of the Canton Fair adheres to openness and cooperation, links up with local cultural and creative industries, and continuously creates local characteristic cultural and creative products. It has developed co-branded products such as the Yangchengtong transportation Card, postal folding commemorative album, and Zhaoqing Duan Inkstone.